Vision 2027
Building Healthier Communities Through Outdoor Living
We're developing an outdoor membership platform that brings enriching experiences to each club location through our CLEAR framework: Community, Lifestyle, Education, Adventure, and Restaurant/Retail. Our asset-light, hub-and-spoke model combines the exclusive membership approach of Club Corp with the vibrant lifestyle brand energy of Yeti, delivering exceptional value and fostering thriving outdoor communities.
Join the Movement
Rapid Expansion: 3 Clubs and Growing
After just 12 months of operation, we've rapidly expanded to 3 outdoor clubs, and are on track to reach 5 clubs by 2028. This impressive growth is powered by our innovative asset-light hub-and-spoke model, combining Club Corp's exclusive membership approach with Yeti's vibrant lifestyle brand energy.
Each club consistently delivers our core CLEAR framework: Community, Lifestyle, Education, Adventure, and Restaurant/Retail services. This strategic, nimble expansion ensures exceptional, high-quality experiences and fosters thriving outdoor communities.
Our Core Offering: The CLEAR Framework
The CLEAR Framework defines the core experiences we deliver at each of our club locations. It's how we combine Club Corp's successful membership model with the aspirational lifestyle brand energy of Yeti. This framework ensures a consistent, high-value offering across our asset-light hub-and-spoke network, creating tangible value for our members through each pillar:
Community
Building authentic connections between like-minded individuals who value outdoor living and self-sufficiency.
Lifestyle
Curating experiences that reflect how members want to live, fostering engagement and loyalty.
Education
Sharing knowledge across outdoor skills, ballistic science, permaculture, and self-reliance.
Adventure
Creating opportunities for discovery, challenge, and growth in inspiring outdoor environments.
Restaurant
Offering unique, locally-sourced food and beverage options that enhance the club experience and foster connection.
Our Journey: Building the CLEAR Club Network
1
12 Months Ago: Initial Club Launch
Our first premium club site with a gun range and amenities established the quality benchmark for our asset-light, hub-and-spoke expansion model.
2
Today: Network of 3 Clubs
We've successfully expanded to three operational club locations, delivering the full CLEAR framework (Community, Lifestyle, Education, Adventure, Restaurant/Retail) to our growing membership.
3
By 2028: Projecting 5 Club Locations
We aim to further scale our network to five key locations, integrating Club Corp's proven membership strategy with Yeti's powerful lifestyle brand energy to create unique member value.
Join the CLEAR Movement: Our Vision for Growth
In just 12 months, we've grown from a single club to a network of three, bringing our unique vision for authentic outdoor living to more members. By 2028, we're on track to expand to five key locations, delivering the full CLEAR framework.
The CLEAR Framework
Our core offering, built on five pillars, provides unparalleled member value:
  • Community: Fostering connections through shared experiences.
  • Lifestyle: Curated gear, products, and insights for an outdoor-centric life.
  • Education: Workshops and training in self-sufficiency and outdoor skills.
  • Adventure: Access to guided excursions and unique wilderness opportunities.
  • Restaurant/Retail: On-site amenities offering local provisions and gathering spaces.